What can't I see the Ratio or KEI for the keyword in the competition column?

NicheBOT Classic is not technologically equipped to acquire the competition, but rather, shows a "Check" link that you can click on to reveal what the actual number of competing web pages are for a given keyword.

The type of competition that is displayed depends on your setting in the Profile of your NicheBOT Classic account as to whether you see exact match "keyword" or the number of optimized web pages using intitle:"keyword"

In essence, NicheBOT Classis is a lite version of NicheBOT X -- the professional industrial strength keyword research platform that retrieves bulk competition and automatically calculates the ratio and KEI for a large number of keyword phrases.  You may wish to try out NicheBOT X for $1.00 on a 14-day trial if you require more heavy duty keyword phrases.

For the beginner, this is more than ample.

Best wishes on your journey and reaching your goals,

The NicheBOT Classic Team