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| | MIKE WENDLAND: YouTube emerges as marketing force with sometimes blurred lines (Detroit Free Press)
Of all the Internet success stories, Google's YouTube has to be at the top of the list. If there was ever doubt that it isn't a major media outlet, just consider three marketing efforts launched on the video sharing service: One from Michigan's own Indian River resort community, another from Sprint as a pay-for-play way to hype a new phone, and a much more sneaky use by doctors who pay patients ...
FOCUSING ON RETAIL NICHE: Sales popping at new popcorn store (Detroit Free Press)
In January, David Farber, president of Detroit Popcorn Co., thought he would have to shut down the now 85-year-old business and re-retire at 47. During his first shot at retirement, he sold his 10 Vitamin Outlet stores, sat in his basement and drove his wife nuts before a friend told him Detroit Popcorn was up for sale.
Goat milk producer caters to a niche market (Manila Bulletin)
A goat farm has come up with a technology that can significantly contribute to the country’s nutritional sufficiency.
Let's All Step On The Long Tail [Marketing] (Gawker)
The Internet was supposed to have turned us all into niche market consumers instead of the herd-driven bestseller fanatics we've always been. In 2006, Wired editor Chris Anderson published The Long...
Report on Profitable Software Marketing Available Now (Business Wire via Yahoo! Finance)
DUBLIN, Ireland----Research and Markets has announced the addition of the "Profitable Software Marketing Revealed: Tips, Tactics, and Strategies Proven to Work by ISVs" report to their offering.
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